[caption id="attachment_2613" align="aligncenter" width="320"] Frequent keyword[/caption]
The disadvantage of attractive words is that they optimize the many competing sites and for small and new website is very difficult to get that at the top of the search results. The advantage is the fact that over the keyword is possible to get many visitors, if we manage to get to the top positions in the search results.
Conversely keywords that are at least interesting, is again very easy to get to the top of the search results. Often just a well optimized text and it is not necessary to build a quality linkbuilding. The downside is often the fact that such words are not wanted and therefore finishing first in the search results, we will not bring too many visitors to the site.
Frequent keyword vs. rare keyword
The goal of all commercial sites is to sell a service or product. Therefore such optimization of commercial sites should not be focused on the quantity of incoming visitors, but their quality and relevance to a given site, ie. benchmark should be the sales conversion rate than the increase in traffic.
Example: Query the damage is much more popular and more competitive than the query on Skoda Octavia 1.9TDI (the exact name of the car). However, the second question is for car dealers much more valuable because the user is looking for the exact name, some are eager to learn something about the car or buy it. From this it is evident that accurate targeting less frequent phrase brings to the web much less, but the more targeted users, ie. leads users who are more likely to buy from the merchant.
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