Prepare to Facebook plans massive ads for millions of dollars

Social network Facebook will soon appear similar to those of 15-second ads on TV. The American company that apparently wants to use a strong base. Facebook uses over a billion people, of which many of them daily.


[caption id="attachment_3201" align="aligncenter" width="416"] Facebook[/caption]

Promo video by Facebook users could begin running later this year. Bloomberg revealed that two sources, who asked not to be named. Price for one clip could be around $ 2.5 million per day (nearly fifty million dollars).



Company for advertisers offer 1.15 billion active users, which reportedly has around the world. A full 61% of them said on Facebook every day.



"In the U.S. alone during prime time looking at your Facebook 88-100 million users," boasted Sheryl Sandblaster, operational head of Facebook.

At Facebook what price?

So far the company on Facebook can only upload video clips and hope to release their fans. The real action was so for most companies significantly less than a million viewers. According to unofficial plans, but now companies should get a tool to attract audiences 15sekundovymi video clips.



Ads will be targeted at least according to age and gender. Facebook allows in principle a number of other targeting, perhaps by education, interests, marital status or location.



Video ad should Facebook users could see right in their "feed", the page where watching what's new with friends. One user should not see more than three ads per day.

Stock market currently dominated TV and Google

It is not yet clear how they will or will not be able to skip the ad. For example, the most successful video server in the world, YouTube, using the concept of True View , which allows users to skip commercials, they do not like, and that's for one second. The company then apply for display ads.



Google currently dominates digital advertising, from which in 2013 he carves almost one-third share . Facebook, the second largest provider ads, yet the online advertising accounts for only four percent.



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p>Overall, however, the U.S. television advertising still prevails. On-line advertising is estimated to make up 22 percent of the total budget on advertising, while television are full 38 percent of the total advertising budget. This may explain why Facebook leaves "safe" route precisely targeted text and contextual ads and offers its customers a large "advertising blitz" for more TV prices. It is not yet clear how it will be similar to ads on mobile devices, whose use Facebook to share steadily rising.