Last update of the Google algorithm was released in May 10, 2014 and created discussion on the Internet. Surely this update changed a few things that people did not know what to expect. Google has implemented this update because he wanted to filtrez ele best in search engine results, thus eliminating sites that use blackhat techniques to increase their chances of ranking. The folks at Google have wanted to ensure that the contents of the websites in SERP (Search Engine Results Page) is good for readers / users. These are mean, it's important to know what kind of content you must be on your website to generate traffic. You have to invest time in content, focusing you while useful content that provides solutions and tends to make a connection with users. If you want to continue to grow in your business and write content that can be in the first position of SERP, it is important to know what changes did Panda 4.0 algorithm, so that you can formulate your own content strategy. Before we talk about what changes took place, first I want to tell you what's Panda 4.0.
What is Panda 4.0?
All the updates (updates) Panda is designed to reshape the way that Google shows search results. It focused on how high quality content sites is SERP allowing poor quality continutuli be kicked out of the search results. Each year Internet marketers coming up with new and creative ideas to produce content with soft sites, scrapping programs, etc so it needs to be filtered such sites. The goal of every search engine is to provide users the best articles, information, videos, etc; all this while eliminating sites that are not quality. The good news is: the sites at the outset were rich often have a traffic boost every update released by Google.
What Does Panda 4.0 Impact On Search Results?
Let's look at some ways that Panda 4.0 The update had an impact on search results. I will also discuss ways in which you can improve your content.
Effects on websites containing Aggregate
When we talk about web content whose aggregate focus on sites that have been successful before combining and displaying content from another site-url/blog-url. For example, they would make a partnership with a blog would be a feed to be placed on their website. This site does not produce rich, but displays relevant content produced by other good sites.
Google always boasted high quality content and decided to eliminate sites that compiles content from other websites. Many would therapist believes it is a sly method for their sites to be on the top position in SERP in kind which have enormous benefits of online advertising. I enjoy some websites aggregate content still doing well for two reasons.
First, have felt the impact of the recent update, Panda 4.0, and in the near future they will feel.Google may still decide where to position the website.
The second reason, there are other factors to decide where to be positioned such sites. For example BuzzFeed.com continues to thrive even after the update which means that they aggregate the best content, post high quality content written by their authors. Google has done a good job to keep secret the exact position in SERP.
When I visited BuzzFeed.com I noticed a few things that are my eyes. First ran they gathered content from multiple niches, which means that they have tripled traffic. Next thing by social signals, share and likes to have generated a lot of traffic directly to their website. This means that, yes, social traffic has a great effect on their success. BuzzFeed has over 13,000 domains referring 1400.000 generating external backlinks.
Solution
A Spam section team leader in the company Google, Matt Cutts, spoke about the effects of aggregate content on the site ranking.
There are two things that can be done for an optimized content:
- Keep the content relevant to your niche, because the combination can damage they continue your ranking.
- Moderate and make public only articles that are relevant to your site.
Panda 4.0 Content Poor effect on Putin
Let me explain what that means: Many of you, I'm sure you have more content, but not all of your pages have quality content. Google updates have been made so as to distinguish between these sites, which have pages with quality content has been compared with the weak and little content.Google algorithm makes crawl all your pages with URL structure in your website looking for an interaction with users. When Panda notice that few interactions with users on 2 page of 35 noticed a few things:
- Have you changed the way writing
- Promote products on one page
- Only a few pages have useful content
Your site content changes often which is not good in the long term because if Google puts you above several positions in SERP sites from one page then you have no guarantee you'll produce useful content.
TLS so let me show you search the Google "Link Building"
Here are the results:
Now visit the sites on the first three positions, in my case are Moz.com, SearchEngineWatch.com and Wikipedia.com. From personal experience I know that the three sites are reputable. Analyze them and you will notice the following things:
- More than 2000 words on each page and internal links
- Many comments and share links
- Fresh content published frequently if not daily
- URL structure is well organized
Solution
Content comes first all the time and will dominate the Internet for providing exactly what the visitor is looking. So unique and quality content higher must be on your site, as well as social signals (shared sites) - which is the foundation's Panda 4.0 update. Begin to invest more time in quality content and watch climb in search engine. If you visit the blogs of experts will notice that the content quality of their weapon to make backlinks.You have to write content that people connect (links) and if you're not passionate means you've chosen profession. Another tip that I might give you is to visit old content on your site and start to do an update for it to become a valuable resource for visitors.
Panda 4.0 reward quality content
The newest update from Google Panda 2.0 rewarded quality content as we said earlier. For example, eBay.com had a major drop in rankings, and many experts say it is because of bad continually. What is this?
When someone searched for a specific product, giant site (eBay) occurred in organic search results, it was often the URL to a page with little content. If you look at the product pages on eBay.com, you obesera title, image and very little product containing exact description. The problem is that people who are not experts in SEO, normal people who post items on eBay are content creators who describe the product. Doing a poor job that affect search results. On this page you can also see the products of this type that are connected together with title, image and very little content. This is known as weak content, and determined that eBay will not appear in search results.
But the "winners" after the Panda 4.0 update?
Many winners with a 450% increase in SERP were health sites. These sites have many details on each page and are updated often. Each page with more content is linked to other related content.What you must understand is sites with quality content upadate surviving Panda 4.0
Solution
Visit websites in your niche to see what is in fashion in trend. You can visit sites like the bar Topsy.com write a keyword search, eg "link building" and filter it to find content that was the shared (I hate that word in Romanian) many times. The good part is that you can find Topsy.com's anything in any niche and you can find out what content is trending. Your mission will be to create content better than your competition. If competition first in the search results does not have pictures in the article, then put images to captivate visitors put pictures at the beginning, the middle, and the end of the article; if they do not have video, then create a video tutorial. It's that simple!
Conclusion
Every day Google is working on ways to filter search results to provide users relevant and high quality content. If you think little purpose search engines is to provide users high quality and relevant content. That's why Google is the biggest search engine in the world - high quality and relevant content to users.
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