Text Formatting :
Search engines pay special attention to texts that are on the page somehow highlighted or formatted.
We recommend using keywords in titles (headers) that are formatted using tags H1 and H2 (the first two titles are the most effective). The actual appearance is styled in a contemporary house can be solved elegantly using CSS. So there is no reason to use these tags.
[caption id="attachment_2817" align="alignnone" width="500"] Text formatting[/caption]
SEO Text Formatting , Keyword Density
Another highlight is using STRONG tag, which should be used to highlight key words, not to highlight whole sentences. Moreover, it should be used just as STRONG and not, as is often used for the tag B.
Placing keywords in the page :
A very simple rule in terms of SEO. The closer the keyword or keyword phrase is the beginning of the document, the more important for search engines.
Keyword Density :
Keyword density on the page is the degree of the relative frequency of words in the text, expressed as a percentage. For example, if a specific word is used 5 times in the page that contains 100 words, the keyword density is 5%. If the keyword density is very low, then a search word almost ignored. If the density contrast is too high, then a search that page SEO considered spam. Which would mean that the page will be penalized and its position in search results statement will be reduced.
Optimal keyword density on a page is around 5-8 percent. In the case of key phrases should be calculated on the density of individual keywords and phrases not. In practice moves keyword density somewhere around 7-10% and we have not seen any major negative consequences. However it is not necessary and may reduce the readability of content pages from the user's perspective.
Amount of text on the page :
Each page should consist of a number of some paragraphs of text, but it is likely that it gets to the top of search results. Search engines like sites that have a high information content. Generally, we should seek the interest from the perspective of SEO that every page contained the text of about 500-300 words, which corresponds to about 2 to 20,000 characters.
Visibility of the site in search results is increased from amounts of text, because it increases the likelihood that the page will appear on the search engine more popular queries. This can result in a large increase in the number of visitors.
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