SEO and Online Reputation Management (ORM)?

There are two services that are often grouped together, but have different purposes. SEO (Search Engine Optimization) is used to increase traffic to your site. Online Reputation Management (ORM) is used to help the online reputation of a person, company, local, brand or site. Abbreviations are useful to distinguish between them. A decision must be made when you have a company and want a promotion or online reputation. Let's start with ORM, but ORM is not part of SEO, you should note. You can be a little confusing, but in short time you will know the difference between them.

SEO

Online Reputation Management

ORM is important and SEO campaigns are an important part of ORM. Online Reputation Management is exactly what the name says, your online reputation management. If we look a little more closely at who needs ORM we see the difficult things. Anyone, anything, every company has a reputation online. The most obvious is the brands, people, and companies.

• Word length of the field
• Key-word domain
• Less than 100 outgoing links
• Keyword in header
• Keyword in title tag
• Keyword in description meta tag
• Keyword density in body text 
• File Size
• The freshness of the page
• All internal links valid
• Site Size
• Frequency of the updates
• LSI
• Freshness links
• The amount of content changed

ORM includes not only SEO, but also blogs, review sites, social networking, etc.. Management to make your presence online is a fairly long process. When you include all the above elements, then becomes ORM. But ORM's goal is a little different. Online Reputation Management is to get your content in search engines in the way you want, bad content in pages 2-5 of Google, and the good, valuable, in the first position. With fewer requirements, SEO tries to reach the top positions in Google with just one page.

Principles SEO

To understand what SEO is, we get to read only one article. Not in 20 articles. Actually, if you do a Google search for "Search Engine Optimization" can find a large number of pages, namely: 27 million.

So what is SEO?

SEO is simply bringing a website or blog reviews, etc.. The top position in your favorite search engine, these sites must meet specific criteria required by search engines like Google. Sounds simple right? Basics are simple, but as we saw in the previous search on Google, it's not that simple. The most important thing for an SEO campaign is unique website that continutl and relevant backlinks from same niche and properties such as PR, DA, PA big plus several factors.

SEO includes the above and a few hundreds of important items. In this respect, Search Engine Optimization is simply site-ului/ continual optimization for top positions in search engines.

I kind of online marketing I need? SEO and ORM?

The best thing to decide what you need you or your company is:

• Check your company on Google
• Where does this?
• The web presence of your company appears in the first position?
• In the negative information that you can use?
• Check the name of employees for these things

If you see negative things, then it is time to become SEO / analyzer, Google / Social Media expert or simply if your budget can hire a company specializing in Online Reputation Management. The longer you wait, the more negative things you see. When someone searches for your company on Google, they hit negative things.

People question whether to trust anything I see on the Internet. They tend to trust a negative than a positive. Negative reviews more credibility than positive reviews. If you see these negative must be prepared to act.

If you do not see anything negative from the things mentioned above, all too well! Are you in the competition. You have a few options.

• You work hard to improve the SEO of this online. This includes online, social media, SEO, and addressing webmasters TLS guest blogging or advertorials, and services related to your business.
• The other option is to be proactive and contact an experienced company in Online Reputation Management, and allows the company to begin to analyze and keep away negative things. This allows you to think this way: "Do I worry about as ORM and SEO company my back."
• A third option is to do both. It is the best option that you have.