Google Webmaster Tools is a tool for everyone, but often do not use it properly, and is a good resource for the world of Digital Marketing. In the shadow of the powerful Google Analytics, Google Webmaster Tools or short GWT has an uglier side and alerts, messages from the Google site, penalties - all are in the. But leave aside these things, what's good for business GWT?
Keywords and visibility
Loss keyword (not provided) in Analytics fuss made over the Internet. Google says it has resorted to "not provided" recognition security, due to so-called spam. Search Query of the GWT is interesting to read - this is like a treasure. One can find opportunities where we can use. It is one of the best platforms and one that all sites should be used to identify their target.
What's great here is that you can see the time that a user has arrived on your website, Click through Rate (CTR) and approximate position in the search engine. In this article I attached a screenshot of my site statistics. Just look impressions lost a little important for a small site, right?Not for me - because I have more clicks and a better CTR.
With GWT, you can look through the statistics and find terms that are often seen and have no clicks. If we can cut the most difficult part of the site, we can make a website more powerful to have many attractions.
This is important for a small site like this because it has a specific target, but that does not mean large sites can not apply the same logic. What this means to me, I have 12 pages, of which only 6 pages shows the real value. While positions are good keywords (keywords) are not always productive. And we always want results.
Do you have a keyword which in turn has a low CTR? Without the competition in the search results. It is a reason that they earn clicks to you? Meta description is good? Does your title tag is the best under the sun? It's time to reinvent!
If the Search Query has demonstrated anything, it is the number one on Google is the best place.
Contents
Here's an interesting thought - Google looks at your content and your website judge him. All the time! Looking at the tab "Content Keywords" you can see what Google thinks it means your content. Show some that I spammy? Maybe it is time to refresh the content.
Google has made so that it knows what is your website and ranking made by their significance.It's good to have a string of keywords premium? Maybe not.
Doing refresh the content (continued to improve the site / adding new and unique content) can do wonders for your site's visibility - say from experience. Free content on the Internet do not have chances.
Blogging is a term often used, in fact, it is so widely used that it loses its meaning. Sounds like a tactic or strategy. Blogging is what you write on your website for the world to see your fabulous content, right? No matter what you write; how much you like to go to the gym, to take pictures, how do you feel about Monday. Your blog is your voice. If you do not use, do not be surprised that people do not hear you.
I have a tip for you, combining Search Query sites with a list of keywords. You can see an opportunity for new content? Maybe it is a key word that you think you need more visibility. Why not write a nice article about the subject, or to create a series around key word?
Links
What about links Matt Cutts said that Google is (still) does not work without them. Very good!Let's start making links everywhere - that was a joke right course. Please do not do. Instead, you can look in Google Webmaster Toolts (GWT) to the next category.
Often, these are links that have potential impact on Thanksgiving Google. Of course, not all are good, and some are hidden... But avant sites related to a specific page? These links can be created, and have a strong effect on the page they are directed, but have to be careful, not every link is good. Usually links with PR (Page Rank) high and relevant to your niche are the best.
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