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Microsoft has always had a number of big investors who had their own views on the future direction of the company.Two of them got to change leadership loudly enough that the company should focus on its main source of income, sale of company software. [caption id="" align="alignnone" width="630"]<img alt="SurfaceXbox" height="351" src="http://i60.tinypic.com/90mudj.jpg" width="630" /> SurfaceXbox[/caption] The change in the style of IBM, a company that had given up all by-products and is focused on selling software to other companies require some investors after the newly elected chief of Microsoft.The company would have had to leave the search engine Bing, tablet Surface, Xbox and probably Nokia mobiles and related services.He writes about- <a href="http://www.washingtonpost.com/blogs/the-switch/wp/2014/02/05/investors-want-microsofts-new-ceo-to-kill-xbox-bing-and-surface/" target="_blank">the Washington Post</a>. Two big investors think that the new director of Microsoft's Satya Nadella them will be much better understood in terms of their views on the future direction of the company.The company has over twenty years, but lately has been responsible for server and cloud-based part of Microsoft, which the company earns $ 20 billion (about 400 billion dollars).When we say big, I mean those investors who got into the Board of Directors, even though they represent share in the hundreds of percent on all shares. The main thorn in the side of the investor is loss-making project Surface tablets.He is closely associated with personality outgoing chief Steve Ballmer, that it sometimes uncritically supported.Just unsold tablets loser company about $ 900 million (about 18 billion dollars). But it's not just a tablet.For example, the Windows division has for several years faced declining profits.Even in 2011, the company brought profit around $ 12.3 billion (250 billion), while last year was the result of about a third less.According to the Washington Post, the share of decreasing basically just consumers.Sales of Windows do not hit companies too. On-line services firm, which includes the Bing search engine, also undergo, even if their loss decreases from year to year.Last year it was $ 1.3 billion (about 26 billion dollars). <h3 id="--zmeny-postupne">Changes gradually</h3> Even if Nadella now decided on a radical change, it will not be so easy.Previous two decades, the previous directors of the firm Gates and Ballmer tried to impart to us the character of a universal society that has much to offer both businesses and consumers.If the company ended activities directed at final consumers, in fact denied by the previous development. The process could be quite lengthy, since it would be necessary to find partners who took over services and products, or the company's activities had slowly choked off.Ultimately, it could mean big business for losses.This should get rid of services while earning her a little, or not at all, but on the other side of them has side benefits in the form of marketing and other data. In addition, recently more and more services once intended purely for business purposes gets into the hands of ordinary users, so the company could prepare for the possible other potential customers. All this of course is also recognized Nadella, who probably will not be willing to just change the strategy of the company, although he sometimes can be useful in the future that it has any supporters of any changes in the Management Board.First must thoroughly familiarize themselves with the philosophy of access to end customers, which help him to understand and Bill Gates, who is the official adviser, and thus confirms its influence in the company, though it remains behind the scenes. Yet Nadella must deal effectively with both the old and new competition.I therefore when he took office He said: "Our industry does not cling to traditions - respects only innovation."